Real Estate Hashtags

What are hashtags?

Hashtags are words or numbers following the pound or hash symbol (#) that you can add to social media posts. They’re used to give posts more context, help users find content most relevant to them, and to amplify posts so they can be seen by a wider audience. You can think of them as extra descriptors, boosters, or categories that are searchable within the platform. 

For example, if someone posts a picture of a burger they’re about to eat, the caption of the photo might read “Been waiting for this meal all day!” Then the hashtags following the caption might say “#burger, #yum, #dinnertime, #ILoveFood,” etc. Users who type any of those hashtags into the search bar on social media sites would see the burger picture along with content others posted using that same hashtag.

So, what are real estate hashtags good for? With the right hashtags, you can surface your social content so they appear whenever people search for that hashtag. For example, say you share several photos of a house because you’re looking for new tenants and hashtag the post with “#GHApartments.” A tenant who is looking for a new apartment then searches “#GHApartments” on the site and comes across your post. After browsing the photos you posted, they’re interested in the property and contact you for a showing.

It’s often said that “real estate is local.” Hashtags make it possible to optimize your posts, Stories, videos, and other content for the local market or even for particularly desirable individual buildings or neighborhoods.

Aside from all of this, hashtags help you focus your content for prospective clients in your neighborhood and make your feed more organized. They’re an easy, free way to amplify your content and direct it to the people you most want to reach.

So, how are real estate hashtags used? By tagging your posts appropriately, they can appear when people search that hashtag. For example, say you share several photos of a house for which you’re looking for new tenants. You hashtag the post with “#GHApartments.” A tenant looking for a new apartment searches “#GHApartments” on the site and comes across your post. They’re interested in the photos and contact you for a showing.

Below are the best real estate hashtags for 2023 broken up into categories depending on the goal of the post and its target audience.

20 best real estate hashtags for listings

1. #home
2. #property
3. #forsale
4. #forrent
5. #realestateforsale
6. #newhome
7. #dreamhome
8. #househunting
9. #apartmenthunting
10. #justsold
11. #homesforsale
12. #justlisted
13. #renovated
14. #curbappeal
15. #midcenturymodern
16. #victorian
17. #newlisting
18. #turnofthecentury
19. #shiplap
20. #petfriendly

12 Real Estate Hashtags for Buyers

1. #buyerwishlist
2. #realestatebuyers
3. #virtualtour
4. #relocation
5. #findahome
6. #makeahouseahome
7. #bringyourbuyers
8. #bringmebuyers
9. #homesweethome
10. #househunter
11. #buyeragent

20 General-Use Hashtags for Real Estate

1. #realestate
2. #realtor
3. #realestateagent
4. #realtorlife
5. #investment
6. #interiordesign
7. #architecture
8. #broker
9. #realestateinvestor
10. #FSBO
11. #makememove
12. #mansion
13. #foreclosure
14. #fixandflip
15. #homesweethome
16. #luxuryrealestate
17. #luxuryhomes
18. #properties
19. #firsttimehomebuyer
20. #openhouse

15 Top Real Estate Hashtags to Highlight Neighborhoods

1. #neighborhood
2. #lovewhereyoulive
3. #localmusic
4. #loveyourneighborhood
5. #neighborsandfriends
6. #community
7. #downtown
8. #uptown
9. #suburbs
10. #beachlife
11. #walkable

10 Best Hashtags for Real Estate Humor

1. #thedailyhometip
2. #theweeklyhometip
3. #brokeropenhousefreewine
4. #sundayopenhousefreecookies
5. #saturdayopenhousefreesnacks
6. #felinefriendly
7. #furbabyfriendly
8. #justrealtorthings
9. #riseandgrind
10. #realestatehumor

Cc: Rentspree